Blue Rock

Case Study

BlueROCK is a technology and business solutions firm that provides enterprise software, custom development, data analytics, AI/ML, automation, security, compliance, cloud services, and business strategy. They specialize in transforming complex business challenges into opportunities by delivering tailored technical solutions.

The Challenge

BlueROCK’s brand no longer reflected their expertise. Their website was difficult to navigate, lacked engaging content, and failed to communicate their value to clients and recruits. While they provided cutting-edge technology solutions, their digital presence told a different story.

A major issue was their logo. Clients often joked that it looked like the mountain graphic on a Coors Light can—a comparison that, while harmless, didn’t align with their professional image. They needed a logo that felt intentional, modern, and uniquely theirs. Beyond visuals, they required a cohesive brand identity that worked across digital, print, and promotional materials, along with a website that better showcased their services and attracted top talent.

The Solution

We started with an in-depth brand audit, interviewing stakeholders and using our targeted questionnaire to gather key insights. This allowed us to clarify BlueROCK’s brand identity and create a strategic framework for their visual presence. Alongside this, we performed a heuristic evaluation of their existing website to identify usability issues and structural improvements, ensuring that the new site would be both functional and engaging.

The new custom logo moved away from any unintended associations and instead reinforced BlueROCK’s core values of stability and reliability. The design subtly integrates the initials “B” and “R” within a mountain-inspired structure, symbolizing strength, growth, and a solid foundation. The website was built with a sleek, tech-forward aesthetic, aligning with their industry while maintaining an intuitive user experience. The site now effectively showcases their expertise, serves as a recruitment tool, and provides a consistent brand experience across digital and print materials.