Case Study

NOLHGA is a nationwide organization that coordinates state guaranty associations to protect policyholders when life and health insurance companies fail. Since 1983, it has ensured consumers continue receiving benefits, managing billions in coverage across all 50 states and the District of Columbia.

The Challenge

NOLHGA’s website, built on ColdFusion, was difficult to update, lacked a clear structure, and had no cohesive branding. Key information was hard to find, and navigation didn’t effectively serve its multiple audiences—policyholders needing reassurance and members accessing internal resources. A major challenge was organizing their extensive historical and operational data, spread across multiple searchable databases. The old system made searching, sorting, and updating cumbersome, raising concerns about long-term scalability. They also needed a secure member portal to provide exclusive resources and communication tools for their associations.

The Solution

We rebuilt the website on a custom WordPress platform, improving navigation, making content easier to update, and optimizing searchability. A custom database management system streamlined their complex data, allowing for efficient searching, sorting, and filtering, ensuring scalability for the future. We also developed a secure member portal, giving NOLHGA’s associations a private space to access exclusive content and collaborate more effectively.

For branding, we designed a cube-within-a-cube logo, symbolizing protection and stability. The inner cube represents policyholders, the outer layers depict the guaranty associations safeguarding them, and a subtle ‘N’ binds the structure together, reinforcing NOLHGA’s role. While we didn’t write their content, we provided a strategic roadmap to help them structure and refine it for clarity and usability.